“Ashley, how can I use better nutrition evaluations to grow my business?”
Your colleagues asked, so let me SHOW you the ways. Specifically, there are three ways you can use any evaluation for better business growth. Prefer to watch to learn? Click here.
#1 Strike up a better conversation.
Anyone – any computer robot, in fact – can spew out answers. But better nutrition businesses do not. You grow with better client outcomes. And you get better outcomes by personalizing recommendations.
Your potential clients, as well as any practitioner or business who should refer you clients, needs to know your winning difference. Show them this difference in every interaction.
At every stage of your client journey, ensure your content engages them in a better conversation about how you will get lasting results.
- What does their body need to run better, right now?
- Which foods do they need more often?
- How does their current health status and medications impact their needs?
- Why would a supplement be a win?
- Are any of their supplements making it harder for their body to run better?
When you use a BNP evaluation as a quick quiz, it shows them your competitive advantage: you personalize their nutrition plan.
Are you getting in all the omega 3s your body needs? or How much omega 3 is the right amount for you?
Show clients a giant list of omega 3 rich foods, some of which may surprise them, like broccoli or hemp seeds.
Did you know there are 11 omega 3s? Even most practitioners don’t know this! Maybe you’ve heard about EPA and DHA or EPA, DHA, and ALA. BUT 11, wow, that means there are a lot of foods we should be eating and also means if we are taking a supplement of just EPA or DHA or even just a EPA and DHA or an ALA we aren’t meeting our omega 3 needs without getting in those other 8 or 9 from foods. That means the body doesn’t have what it needs for a healthy inflammatory response, for better immune health, for better memory and heart health, or for better overall energy.
Hmmm, could your omega 3 intake be better?
Take this free quiz [insert your CTA – “Call To Action” – like “DM me your email,’ or “reply to this email…”] to see which omega 3s you need to get in more often. After you fill it out, I would be happy to review it and help you personalize your better total nutrition (that’s food and supplements).
Even better? I would put your information in the note section of the practitioner evaluation, and save the file with your name. Do something fun or smart in saving in the name of the file, like saying contact or ask [your name] if my omega 3 intake is good or better.pdf. This would even remind them about YOU when they are downloading the file!
Starting a conversation that shows off your personalized approach is the first way to use better nutrition evaluations to grow your business.
Something better with BNP: All BNP memberships include The Shop of ToolsTM with over 15 evaluations. This also includes menus, guides, protocols, and program content to make these conversation starters easy.
Even Better? Masters & Pro members get marketing tools that include done-for-you emails and sequence templates plus content examples.
#2 Grow Your Business with Better Nutrition Evaluations in Your Individual & Group Programs!
Remember, better client outcomes is your business win! When you use evaluations at the start and end (and sometimes even in the middle) of your programs, you get better outcomes through:
- Better engagement from the start
- Personalized menu and supplement suggestions
- Goal setting made easy
- Tracking their progress
- SHOWING them (and their practitioners) their results
- And SHOWING them what still needs to be better
When clients sign up for your program, send them the quiz. This gives them an action to take, which engages them and gets them excited! They will want to know what their results mean, so they are more likely to show up for the first session.
Use a quiz at the beginning and at the end to easily show the participant how they improved and what still needs improvement. AND you also get done-for-you testimonials. For example, if someone moves from weekly to daily, or never to daily intake, that is actually a testimonial.
Imagine if your program landing page had this:
“Before XX program, I was taking an EPA supplement for joint pain but still woke up each day feeling about a 7 or 8 (on a scale of 1-10 where 10 is worst pain). I learned I needed all 11 omega 3s and could get them from a range of plant oils, fish, hemp seeds, even broccoli and cauliflower. We changed my supplement and I replaced my other choices with more of these foods. After 4 weeks, I’ve had most days where I am at a 4 or 5. I am so happy!!!”your program participant
Would you like great testimonials to grow your business?
YES! This is a better way to grow your business. It helps you move that client along on their journey, showing them their better next step with you. AND it helps you promote your program offering to others in the future.
BNP Program Examples: In our Too Hot to Handle program we use the omega 3 evaluation, in The Digestive Tune Up, the digestive quiz, in Sugar Shakedown we use added sugar quiz and so on. With any BNP membership you have access to all of these and the program slides, videos and group content so no reinventing the wheel here – you are ready to roll![Read more about how The Shop of ToolsTM houses all of these and more!]
#3 Use the better nutrition evaluations to grow your business with referrals.
When you SHOW a client their better choices, it is easier for them to choose what’s better for them.
When you SHOW a practitioner their patient’s better choices, progress, and your process, they are more likely to invest the time to refer you others clients because you’ve done important work for them.
Before BNP, I was an integrative practitioner for over 20 years. My business was almost entirely practitioner referral based. Let that sink in.
Let’s say you are working with a patient who comes to you, and you are a health coach or dietitian. The patient was referred by a doctor. They came to you to work on their inflammation. You have them fill out the omega 3 quiz to work on their essential fatty acids as part of promoting a healthy inflammatory response. Take what the patient has filled out (make sure they put their name and date) and in the editable notes section (practitioner version) you can share their results, your recommendations, and plan.
NOTE: It is very valuable to mention that, on follow-up, the patient will redo it and you will resend to share their new results. Why? Because this not only helps the practitioner stay up to date on their patient’s progress but it also is another time you are top of mind – in a better way – for that busy practitioner.
Whose business gets better when they become invaluable to the practitioner from whom they want future referrals?
YOURS! Using the better nutrition evaluation like this is a great way to set expectations with practitioners that you are consistently assessing patients total nutrition and will share that information to keep them abreast of progress.
Are you using the better nutrition evaluations to grow your business?
If not yet, then it is time for you to join me (Ashley Koff RD) for a FREE live session so we can dive into your business goals. I am a huge proponent of the power of mentorship. Read why I swear by it HERE. Personalized business help, along with our Shop of ToolsTM and a BNP membership, will help you exceed your goals!