Got clients going keto? Chances are high that you have (or want) clients who have questions about a ketogenic (keto) diet. After all, this health trend ranked #1 as the most popular diet in the U.S. in 2020. But popularity does not translate to better health. Any clients going keto need you to personalize their plan for better health.
In this article, you’ll learn:
- Why a personalized keto plan delivers better client outcomes (& more business wins)
- 3 ways to help clients succeed on a personalized keto diet plan
- How to easily personalize your client recommendations using The BNP Toolkit™
Whether you as a practitioner are frustrated by the popularity of keto and think it should be reserved for specific medical nutrition interventions or see it as a valuable tool for many patients, keto is here to stay. In order to best serve clients who are interested in keto, we need to meet them where they are, today. The best way to do that is by helping build a personalized keto plan created specifically for them.
Keto means something different to everyone these days. Use your Better Nutrition Ketogenic Guide (in the BNP Toolkit™) to better define and address frequent misconceptions. This tool frames your conversations with clients and prospects, making it easier for them to fully understand how your personalized approach helps them reach their goals powered by their better nutrition.
Not only does the Better Nutrition Ketogenic Guide aid in client education, it is a powerful way to market your nutrition business and get more referrals! Learn more here.
After all, it sounds delicious to follow a diet that suggests cheeseburgers (no bun, of course) and tons of avocado. However, there are certain Better Nutrition principles that need to be carefully considered in order to make the keto plan as effective, and nutritionally sound, as possible. That’s where your personalized recommendations come in!
Here are 3 simple ways to personalize a keto plan for your clients:
Show clients that not all fats are equal.
If clients are going keto and loading up on fats, they need your help. They can Google “healthy fats” but only you can show them, personally, if they are meeting their needs. Show them what types of fat help keep their bodies running optimally. Variety and quality are key. Their mix should include good mono and polyunsaturated fats from nuts (yay key minerals too!), oils, pasture raised eggs (yay vitamin D and choline!), ghee and fatty fish. It’s easy to show them how their current nutrition stacks up when you use your BNP Omega 3, Magnesium, Cancer Risk Reduction and Heart Health evaluations to help clients optimize their fat choices.
Another option is to pair the Better Nutrition Ketogenic Guide with our Pantry Guide to show clients how to stock their pantries with better-for-them, keto-friendly choices, and help them better understand why choosing “keto” labeled highly-processed foods may not be their better nutrition choice.
Don’t overlook gender differences.
Women’s carbohydrate intake could be missing a piece of the equation when it comes to balancing hormones. Very low-carb diets like keto can boost cortisol levels, which can disrupt other hormones, such as estrogen and testosterone. This can influence menstrual cycles, PMS, mood, energy and appetite levels. Thus, the long-term results of keto for a woman will be different from her significant other or male friends.
This doesn’t mean female clients going keto have to add carbs or can’t do this approach. It means she needs you to show her what choices help her meet her needs better. This is easier and more effective when you use your BNP Toolkit™. Discussing this in your marketing is also a great way to win her as a client!
Help clients going keto maintain a better balance.
When following a keto plan, as with any diet that involves eliminating or cutting down on food groups, it is important to identify any vitamins or minerals that may be missing in action as well. Since clients may no longer be getting in a rainbow of fruits and vegetables, help them pick and choose different colors for their plates and sips.
Do your clients need help eating more of the colors of the nutritional rainbow? Get a FREE copy of our Rainbow Evaluation here and start using it to personalize their rainbows!
Suggest getting key nutrients like magnesium with cacao nibs, hemp seeds and dark leafy greens. Don’t forget about the power of personalized supplement plans to help ensure better total nutrition. Supplements can play a key role in helping clients get the nutrients they are skipping while on their keto plan.
“For better health, your total nutrition – food, beverages, supplements, medications – should give your body what it needs to run better. If you avoid a food group or aren’t getting enough of a nutrient regularly from your food, your body still needs it. This is when a better quality supplement may help you meet your better total nutrition goals.” Ashley Koff RD
By personalizing recommendations and meeting clients where they are, nutrition professionals can help guide clients to more optimal, and long-term, outcomes, whether that is on the keto diet or whatever the next health trend may be on the horizon.
Want to learn more about the power of personalization? Read our recent article on this popular topic here.