The BNP Rainbow Challenge™ Program includes:
  • 3 weeks of daily, digestible content
  • A Meet N’ Greet with your coach to personalize your program
  • A one-on-one sessions & unlimited messaging with your wellness coach
  • Bi-weekly live group sessions with nutrition expert Ashley Koff RD & others
  • Recipes, menus & grocery shopping suggestions
  • A program specific nutrition plan, personalized for each participant
  • Bonus downloads for deeper dives into the content that interests & applies to you
  • Upon completion, 12 months access to program content & materials + discounts on future coaching and programs

The Rainbow Challenge™


Vibrant, colorful foods aren’t just beautiful to look at. They also benefit our bodies, helping us run better, feel better, and maintain better health in the long term. Research confirms that intaking all these colors from plants makes a difference in our overall health and that a variety of sources for each color, more often, aligns with better health outcomes. Through BNP’s Rainbow Challenge, you’ll identify the color(s) you don’t get in as easily and discover ways to overcome challenges to get those colors in more often.  With help from your personal wellness coach, you’ll discover a technicolor, antioxidant-packed world of health and wellness.

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Sign up for The Rainbow Challenge™ 

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This Program Will Help With….

Optimal Performance | Weight Loss/Gain | Brain Health | Fertility | Better Immunity | Plant-Based Diet | Thyroid | Detoxification | Cancer Risk Reduction | Healthy Habits | Methylation | Sweet Cravings & Sugar Reduction

A Proven 3-Step Process—Designed For You by Award-Winning Practitioners


Learn how to access the phytonutrients and antioxidants that live inside colorful, plant-based foods, and understand why this “clean-up crew” is vital for helping your body function better. You’ll see the power of each color of the rainbow and discover how a diet rich in colorful choices is a better foundation for overall health.


Rate your plates to discover the current color profile of your diet—maybe you’re great on greens, but could use a healthy dose of purple, or perhaps your oranges are on point, but your blues need a bit of a boost. With interactive challenges and delicious recipes, you—along with friends and family—can experiment your way to full-spectrum nutrition (and have fun too).


Go way beyond recommendations to “eat a rainbow” and see what you miss—and what you get in—more often. Work with your coach to turn your personal evidence into actions that help you meet your rainbow more often.

If you were referred by your practitioner, we update them with your incredible progress and takeaways. If not, we’ll review the results together to make sure you’re prepared to take better next steps.

You’ll Finish the Program With…

A personalized healthy eating plan that’s chock-full of color—and essential nutrients

Deliciously doable recipes to support nutrient-rich eating habits

Personalized tools to expand the spectrum of your diet

Year-long access to all the program resources & content so you can continue to experiment & optimize results

Better Wellness, on Better Terms

Health is personal. Our tools have to be, too. Every aspect of BNP’s Rainbow Challenge Program™ is designed to support your real life—so you can get better results, easier.

Engagement that works for you – Choose to consume our content through video, audio, or downloadable documents, in the app or on your desktop.

Personalized progress tracking – Write down every detail of your day or request regular check-ins from your coach that you can simply respond to. Share pictures, brief musings, or in-depth analyses—whatever works for you.

On your own or with your peers – Join fellow program participants for expert-led group Zoom sessions, or make it a purely personal experience with your coach.

Ashley Koff RD

You’re in Good Hands

The Rainbow Challenge is helmed by BNP founder and CEO Ashley Koff RD. Ashley developed the program to share the knowledge and tools she’s acquired in her 20+ years as a leading personalized nutritional expert and to help you take meaningful steps toward a better life—whatever that means for you.

More Pathways to Better Health

Water Challenge

Water escorts so many of the nutrients found in a better nutrition rainbow so it’s essential we get enough of it daily – along with a rainbow of colors. Challenge yourself to not just eat better but hydrate better too—and create lasting habits that support your body.

Omega 3 Optimizer™

Healthy fats escort many of the key plant nutrients found in the colors of the rainbow to where the body needs them. Make sure your fat choices are helping get this important work done and are the better choices for collaborating with the colors to arm your body for success.

Personal Coaching

Keep up the meaningful work to maintain your healthy habits with personalized help from passionate professionals.