The Water Challenge™ includes:

  • 2 weeks of daily, digestible content 
  • A Meet N’ Greet with your coach to personalize your program
  • A one-on-one sessions & unlimited messaging with your wellness coach
  • Bi-weekly live group sessions with nutrition expert Ashley Koff RD & others
  • Recipes, menus & grocery shopping suggestions
  • A program specific nutrition plan, personalized for each participant
  • Bonus downloads for deeper dives into the content that interests & applies to you
  • Upon completion, 12 months access to program content & materials + discounts on future coaching and programs

The Water Challenge™


You’ve probably heard that water is life. But have you ever wondered why H2O is so essential to our overall well-being? During BNP’s 15-day Water Challenge™, you’ll calculate your optimal daily water intake—how much and how often—as well as learn techniques, tips, and tricks to help you get those ounces in easier.  You’ll also discover the importance of prioritizing hydration to reach any of your health goals. Your Water Challenge™ coach will be with you every step of the way, prepared with support to help you get and stay hydrated, healthy, and inspired.

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This Program Will Help With….

Hydration | Energy | Better Digestion | Lasting Weight Loss | Better Skin | Optimal Performance | Metabolism | Cancer Risk Reduction | Fertility | Thyroid | Detoxification | Headaches/Migraines

A Proven 3-Step Process—Designed For You by Award-Winning Practitioners


You know you’re supposed to hydrate, hydrate, hydrate. But when you don’t know why—or how much—it’s hard to prioritize your H2O intake. With expert guidance, you’ll forge a fresh understanding of the way water functions inside the body and learn how hydration impacts nearly every aspect of your health, from easing your joints to keeping you cool.


You’ll have time to try out a host of new hydration tactics to see what feels right and works well. Of course, you won’t be experimenting alone—your BNP coach will guide you toward strategies that fit into your lifestyle and help you adjust your habits until they click into place.


The benefits of the Water Challenge™ don’t stop when the program’s over. You’ll come away with a newfound understanding of your personal patterns and healthier habits to meet your hydration goals regularly. And you will have access to the content for a full year to keep working at optimal hydration month after month.

If you were referred by your practitioner, we update them with your progress and takeaways. If not, we’ll review the results together to make sure you’re prepared to take better next steps.

You’ll Finish the Program With…

A working understanding of your body’s unique hydration needs

Deliciously doable, hydrating recipes to support consistent water intake

Personalized tools to help you stay hydrated every day

Year-long access to all the program resources & content so you can continue to experiment & optimize results

Better Wellness, on Better Terms

Health is personal. Our tools have to be, too. Every aspect of the Water Challenge Program is designed to support your real life—so you can get better results, easier.

Engagement that works for you – Choose to consume our content through video, audio, or downloadable documents, in the app or on your desktop.

Personalized progress tracking – Write down every detail of your day or request regular check-ins from your coach that you can simply respond to. Share pictures, brief musings, or in-depth analyses—whatever works for you.

On your own or with your peers – Join fellow program participants for expert-led group Zoom sessions, or make it a purely personal experience with your coach.

Ashley Koff RD

You’re in Good Hands

The Water Challenge Program is helmed by BNP founder and CEO Ashley Koff RD. Ashley developed the program to share the knowledge and tools she’s acquired in her 20+ years as a leading personalized nutritional expert and to help you take meaningful steps toward a better life—whatever that means for you.

More Pathways to Better Health

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Rainbow Challenge

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Personal Coaching

Challenge yourself to better your hydration, nutrition, and holistic health with personalized one-on-one coaching.