Magnesium & Calcium Optimizer™

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What Are These & How Do You Use Them?

The Better Nutrition Evaluations are the first and only suite of nutrition assessment forms that can quickly and simply help practitioners evaluate their patients’ diets and provide personalized recommendations.  We provide two versions of each nutrition assessment form.  The Practitioner versions allow you to share notes and your business content, whereas the general nutrition assessment forms function as answer keys—providing the basic results of the evaluation for your patients to review.  

When to Use Them We recommend beginning any nutrition-related treatment—building a patient’s meal plan, providing general recommendations, or enrolling in a BNP Program—with an evaluation. From this initial evaluation, you can provide specific data-backed recommendations. Then, use the nutrition assessment forms periodically throughout the course of treatment to track progress.  Show your patients the benefits of their hard work by comparing before and after evaluations, and show them where they can continue to grow and improve.  We all want quick answers and insights—especially when it comes to our health. Evaluations can be leveraged as marketing tools, showing prospects the value you can provide. Send them out to your mailing list, and offer a free consultation with the completion of the nutrition assessment form. Or provide them as a courtesy to existing patients as an opener for a longer discussion about your nutrition coaching offerings. 

Access and Branding Your BNP Toolkit purchase includes lifetime access to the nutrition assessment forms plus one annual update. You can add your logo and additional copy. We integrate with several EMR/EHRs for you to brand as well.

What Evaluations are Included?

• Added Sugar*
• Athlete*
• B Vitamins*
• Caffeine*
• Calcium*
• Cancer Risk Reduction*
• Digestive*
• Eating Habits*
• Eye
• Fat Soluble Vitamins (A, E & K)*
• Fiber*
• Fertility & Lifestyle*
• Getting Started*
• Heart*
• Iodine*
• Iron*
• Kids
• Magnesium*
• Men’s Health*
• Omega3*
• Potassium*
• Protein*
• Rainbow*
• Sodium*
• Supplements*
• Trace Minerals* 
• Vitamin D*
• Water*

*Spanish versions available

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What Are These & How Do You Use Them?

Our science-backed dietitian-created guides are designed with practitioners in mind. They educate and inform prospects and clients while also directing them to your services. Teach your patients how to make better nutrition choices, whether their goal is to tune up their digestion, take on a gluten-free diet, or learn about meal planning. We took care of the research, writing, and design—so all you have to do is provide them to your patients. 

Branding and Marketing Leverage this pre-made content as part of your marketing strategy by sharing snippets from our guides on your social media, sending guides to prospects and patients to show your value, and co-branding with BNP. In addition, there is a location reserved for your logo above the BNP logo on the second page. 

What Guides Are Included?

• Adaptogens*
• Alkaline*
• Antibiotics*
• Back-to-School*
• Blood Sugar
• Better Scale*
• Budget*
• Building a Better Pantry*
• CBD*
• Check Up List*
• Coffee*
• Cold Prevention & Treatment*
• Collagen*
• Continuous Glucose Monitor*
• Detox*
• Digestive Tune-Up
• Energy*
• Essential Oils*
• Fasting*
• Fat-Soluble Vitamins
• Gluten-free*
• Hangover*
• Heart Health
• Histamine
• Keto
• Kitchen
• Liquid*
• Lp(a) (Lipoprotein A)
• Medicinal Mushroom
• Milk
• Non-GMO
• Ordering
• Organic
• Personal Care
• Plant Based*
• Plant Protein*
• PMS*
• Prebiotics
• PreTeen
• Probiotics
• Sandwich
• Snack & Sip Swaps
• Spiked Seltzer*
• Supplement
• Stress
• Sweetener
• Weight Loss
• Wine

*Spanish versions available 

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What Are These & How Do You Use Them?

Patients often receive nutrition guidance from their practitioners but don’t know how to implement it into their daily lives. Go beyond providing advice on increasing vitamin C or decreasing sugar and provide the tools to really help your patients succeed.  Our menus map out dishes that meet your client’s specific needs, along with recipes, substitutions, and other mealtime ideas. Provide these dietitian-developed menus as part of your nutrition offerings, or use them as marketing materials to drive traffic and interest to your social media or website. You can co-brand our menus by adding your logo to the location reserved on the first page of each menu. 

What Menus Are Included?

• Anti-Inflammatory*
• Calcium*
• Fiber Adults*
• Fiber Kids*
• Gluten-free*
• Heart*
• Hemp*
• Iron*
• Low FODMAP*
• Magnesium
• Mediterranean
• No Sugar Added*
• Potassium*
• Rainbow*
• Soft Foods
• Trace Nutrients*

*Spanish versions available

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What Are These & How Do You Use Them?

Plan The Better Nutrition Plan is a digital tool and program that you can use to teach clients better nutrition principles. This science-backed plan is education—and outcome-focused and includes exercises to help your patients shift their mindsets and feel empowered to make better choices. 

Journal The Better Nutrition Journal helps you and your patients see their daily nutrition choices, so you can provide guidance, support, and accountability. Patients often believe they are making good nutrition choices or following a doctor’s orders, but they don’t see any positive outcomes.  With our two-way journal, patients can document the choices they are making each day, and their practitioner can see each update in real-time. This enables practitioners to hold their patients accountable and provides practitioners and patients alike with valuable data that can provide insights on everything from why a patient is gaining weight to why they aren’t sleeping well—and more.

Business & Marketing Tools Track the success of your partnership with BNP with our business and marketing tools. Any time you add or adjust a service at your practice, you should consider the outcomes of that change. Our business and marketing tools help you do just that with goal-setting tools, marketing assets, and strategy information. Make your nutrition services a lucrative business with our ready-to-use business and marketing tools. 

What Tools Are Included?

• BNP Nutrition Plan
• BNP Journal
• Email Sequences:
• BNP Discovery Call Template
• BNP Flash Sale Template
• BNP Welcome Sequence
• Digestive Tune-Up Emails
• Supplement Sales Sequence
• Patient Note to Their Referring Providers Sharing Evaluation
• Potential Referral Email
• Reconnect to Re-engage a Past Client
• Reconnect with a Referring Practitioner
• Business Tools:
• BNP CEU’s Request Form
• BNP Goal Setting Worksheet
• BNP Practitioner Review
• Client Journey
• Work Session Note Tool

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Koff’s resume includes work as a strategic nutrition consultant for companies like Procter & Gamble, Manitoba Harvest, Califia Farms, Nature’s Path, JawBone, AVON, Perfect Snacks, and SmartyPants; and restaurants like Freshii, Crustacean (Beverly Hills), and The Surf Lodge.

Koff was appointed the Global Nutrition Wellness Ambassador for Westin Hotels, and she is currently an advisor for Victress Capital, The Partnership for a Healthier America, Tufts University Friedman School of Nutrition’s Entrepreneurship Program; a partner at BeyondBrands; and the California state representative for the Let’s Move campaign.

Koff is a published author, an on-air dietitian for reality TV shows, and a regular contributing expert for national and local media outlets. InStyle magazine called her Hollywood’s Leading Nutritionist, and she has ranked among CNN’s Top 100 health makers, was recognized in the Top 10 Social Health Makers in Nutrition (Sharecare.com), and listed among the top “50 Natural Influencers” in health and nutrition to follow on Twitter (NewHope360 and Shape.com), and the Top 10 Registered Dietitians in the U.S. by Today’s Dietitian Magazine.