Do you wake up worrying about what to eat, what to drink, what to take, what to wear, what to do later in the day and so on? Today, we have so much information on how to be healthy that it is leading us to have to make too many decisions at key points in the day. The end result? Our health and happiness suffer. When we have more to decide between – we have more chances of making a less good decision or going with no decision at all. And who can blame us? Let’s look at how we can make it easier to do better, more often.
I’m free to do what I want any old time I’m free to do what I want any old time So love me, hold me, love me, hold me I’m free any old time to get what I want
What the Rolling Stones didn’t know is that with freedom and options we can become overwhelmed by them, right?
WRONG. As it turns out. And when it comes to getting and staying healthy, including weight loss, choices really aren’t helping us and here’s why:
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A few years ago, a great “diagnosis” was presented that blew the lid off of existing theories and recommendations – after all, variety is the spice of life, right? And “freedom of choice” makes us, well free to make great choices, right?! Well, as it turns out, having choices, lots of them – may actually be the unhealthiest thing for us – especially in the first hour of our days or the last hours of our nights.
“Decision fatigue helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car.”
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Tim Ferris discussed this further in his great podcast here:
https://www.youtube.com/watch?v=lOQFXl8vRj4
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Essentially when we have too many choices, with each decision we make we increase our mind’s fatigue and increase the risk of impulsive decision making – chocolate cake for breakfast, anyone?
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As it turns out, us healthcare providers are a) human and b) susceptible to decision fatigue too which can lead to prescriptive preventative advice (ie antibiotics) where not fully indicated – and we know today that unnecessary antibiotic use is to be avoided at all costs.
So what are we to do? Don black all the time, eat oatmeal and drink tea every day, do the same thing at the gym and always go to the gym? Won’t we suffer from boredom? Haven’t experts said that is unhealthy? No, yes, no, yes – ARGH!!!!
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Here’s what to take away. Too much of anything isn’t healthy and that includes decisions – so we need to reduce them, especially at key times in the day. Consider the following decision reduction nutrition strategy:
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1) Have a morning routine, especially during the week:
Water first, meditation or workout etc, then breakfast – even go all army for a few weeks and assign times to each so you can establish a set routine.
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2) Have the same breakfast, almost:
Smoothies can be made from the same base, have the same green and change your fruit weekly. Likewise with oatmeal, top it with different nuts and seeds, even rotate different spices. If you eat eggs with greens then you could do salmon with greens on a different morning etc. Save your ‘wild card’ breakfast for the weekend after you’ve worked out.
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3) Don’t add decision fatigue to day-end fatigue:
Have you ever ended up in a drive through or eating a bag of chips after work for dinner before you even realize what was going on?! When we are tired – and that’s what we are supposed to be as our day ends – our body calls the shots when it comes to food it wants, so it will be harder to direct it to better choices. Have your dinner planned, ideally prepped, and have a backup better option in case life happens and you run late or don’t feel like even assembling your better choice.
Our science-backed dietitian-created guides are designed with practitioners in mind. They educate and inform prospects and clients while also directing them to your services.Teach your patients how to make better nutrition choices, whether their goal is to tune up their digestion, take on a gluten-free diet, or learn about meal planning. We took care of the research, writing, and design—so all you have to do is provide them to your patients.
Branding and MarketingLeverage this pre-made content as part of your marketing strategy by sharing snippets from our guides on your social media, sending guides to prospects and patients to show your value, and co-branding with BNP. In addition, there is a location reserved for your logo above the BNP logo on the second page.
What Guides Are Included?
Adaptogens
Alkaline
Antibiotics
Back-to-School
Blood Sugar
Better Joy
Better Scale
Budget
Build a Better Bowl
Building a Better Pantry
CBD
Check Up List
Coffee
Cold Prevention & Treatment
Collagen
Continuous Glucose Monitor
Constipation
Dairy Free
Detox
Digestive Tune-Up
Energy
Essential Oils
Fasting
Fats
Fat-Soluble Vitamins
Fitness
Fueling Better Athletic Performance
GLP-1
Gluten-free
Hangover
Heart Health
Histamine
Holiday
Hydration
Inflammatory
INFObesity
Keto
Kitchen
Liquid
Lp(a) (Lipoprotein A)
Medicinal Mushroom
Metabolic Health Labs
Methylation
Milk
Mindset
Non-GMO
Nutrition Plan
Ordering
Organic
Pantry
Personal Care
Plant Based
Plant Protein
PMS
Prebiotics
PreTeen
Probiotics
Protein
Sandwich
Seed & Seed Oil
Sleep
Snack & Sip Swaps
Spiked Seltzer
Supplement
Stress
Supplement
Sweetener
Thyroid
Weight Health
Wine
Spanish versions available
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What Are These & How Do You Use Them?
Patients often receive nutrition guidance from their practitioners but don’t know how to implement it into their daily lives. Go beyond providing advice on increasing vitamin C or decreasing sugar and provide the tools to really help your patients succeed. Our menus map out dishes that meet your client’s specific needs, along with recipes, substitutions, and other mealtime ideas. Provide these dietitian-developed menus as part of your nutrition offerings, or use them as marketing materials to drive traffic and interest to your social media or website. You can co-brand our menus by adding your logo to the location reserved on the first page of each menu.
What Menus Are Included?
Anti-Inflammatory
Blood Sugar
Calcium
Detoxification
Fiber Adults
Fiber Kids
Gluten-free
Heart
Hemp
Iron
Low FODMAP
Magnesium
Mediterranean
No Sugar Added
Potassium
Protein
Rainbow
Soft Foods
Trace Nutrients
*Spanish versions available
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What Are These & How Do You Use Them?
The Better Nutrition Evaluations are the first and only suite of nutrition assessment forms that can quickly and simply help practitioners evaluate their patients’ diets and provide personalized recommendations. We provide two versions of each nutrition assessment form.The Practitioner versions allow you to share notes and your business content, whereas the general nutrition assessment forms function as answer keys—providing the basic results of the evaluation for your patients to review.
When to Use ThemWe recommend beginning any nutrition-related treatment—building a patient’s meal plan, providing general recommendations, or enrolling in a BNP Program—with an evaluation. From this initial evaluation, you can provide specific data-backed recommendations. Then, use the nutrition assessment forms periodically throughout the course of treatment to track progress. Show your patients the benefits of their hard work by comparing before and after evaluations, and show them where they can continue to grow and improve. We all want quick answers and insights—especially when it comes to our health. Evaluations can be leveraged as marketing tools, showing prospects the value you can provide. Send them out to your mailing list, and offer a free consultation with the completion of the nutrition assessment form. Or provide them as a courtesy to existing patients as an opener for a longer discussion about your nutrition coaching offerings.
Access and BrandingYour BNP Toolkit purchase includes lifetime access to the nutrition assessment forms plus one annual update. You can add your logo and additional copy. We integrate with several EMR/EHRs for you to brand as well.
What Evaluations are Included?
Added Sugar
Athlete
B Vitamins
Caffeine
Calcium
Cancer Risk Reduction
Digestive
Eating Habits
Eye
Fat Soluble Vitamins (A, E & K)
Fiber
Fertility & Lifestyle
Getting Started
Heart
Iodine
Iron
Kids (ages 5-11)
Magnesium
Men’s Health
Omega3
Potassium
Protein
Rainbow
Sodium
Supplements
Trace Minerals
Vitamin D
Water
Women’s Health
*Spanish versions available
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What Are These & How Do You Use Them?
PlanThe Better Nutrition Plan is a digital tool and program that you can use to teach clients better nutrition principles. This science-backed plan is education—and outcome-focused and includes exercises to help your patients shift their mindsets and feel empowered to make better choices.
JournalThe Better Nutrition Journal helps you and your patients see their daily nutrition choices, so you can provide guidance, support, and accountability. Patients often believe they are making good nutrition choices or following a doctor’s orders, but they don’t see any positive outcomes. With our two-way journal, patients can document the choices they are making each day, and their practitioner can see each update in real-time. This enables practitioners to hold their patients accountable and provides practitioners and patients alike with valuable data that can provide insights on everything from why a patient is gaining weight to why they aren’t sleeping well—and more.
Business & Marketing ToolsTrack the success of your partnership with BNP with our business and marketing tools.Any time you add or adjust a service at your practice, you should consider the outcomes of that change. Our business and marketing tools help you do just that with goal-setting tools, marketing assets, and strategy information. Make your nutrition services a lucrative business with our ready-to-use business and marketing tools.
What Tools Are Included?
BNP Nutrition Plan
BNP Journal
Email Sequences:
BNP Discovery Call Template
BNP Flash Sale Template
BNP Welcome Sequence
Digestive Tune-Up Emails
Supplement Sales Sequence
Patient Note to Their Referring Providers Sharing Evaluation
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Koff’s resume includes work as a strategic nutrition consultant for companies like Procter & Gamble, Manitoba Harvest, Califia Farms, Nature’s Path, JawBone, AVON, Perfect Snacks, and SmartyPants; and restaurants like Freshii, Crustacean (Beverly Hills), and The Surf Lodge.
Koff was appointed the Global Nutrition Wellness Ambassador for Westin Hotels, and she is currently an advisor for Victress Capital, The Partnership for a Healthier America, Tufts University Friedman School of Nutrition’s Entrepreneurship Program; a partner at BeyondBrands; and the California state representative for the Let’s Move campaign.
Koff is a published author, an on-air dietitian for reality TV shows, and a regular contributing expert for national and local media outlets. InStyle magazine called her Hollywood’s Leading Nutritionist, and she has ranked among CNN’s Top 100 health makers, was recognized in the Top 10 Social Health Makers in Nutrition (Sharecare.com), and listed among the top “50 Natural Influencers” in health and nutrition to follow on Twitter (NewHope360 and Shape.com), and the Top 10 Registered Dietitians in the U.S. by Today’s Dietitian Magazine.