Get the Complete Set of Tools to Easily Assess Total Nutrition & Grow Your Business

Wondering if the Shop of Tools is better for your business? Scroll to see what’s included & discover all the business advantages of your Shop of Tools!

One of the best decisions I made this year was buying The Better Nutrition Program Shop of Tools.  The tools are beautiful and amazing! I’m really enjoying your weekly “office hours” and being a part of the Provider Referral Network. 

Meg Moreta MS RD CDE

When You Buy The Shop of Better Nutrition Tools You Get All This:

  • Over 100 practitioner developed & vetted evaluations, menus, guides
  • Practitioner evaluations [ONLY available with Shop purchase]
  • Bonus tools: The Better Nutrition Journal & The Better Nutrition Plan
  • Private training session with Ashley Koff RD
  • Ready-made lead magnets & programs you can use to grow your business
  • Access for you & 5 clients (FREE) to all 2020 online programs, their content to run the programs yourself & BTS coaching with Ashley Koff RD
  • Fully-stocked (with BNP favorites), customizable, ready-to-use FREE Supplement Store for your business
  • All 2020 tool updates; includes full shop Q4
  • 15% off any new tools AND the Practitioner version with purchase of any evaluations through 12/2020

Get The Shop of Tools to Do All This

  • Easily assess total nutrition for truly personalized nutrition recommendations
  • Market your business & services using the tools as
    ready-made lead magnets
  • Visually beautiful, information-packed marketing materials
  • Conduct additional assessments during or in-between sessions
  • Customizable ready-made programs you can run
    online or in-person for groups and individuals
  • Generate repeat business using tools to re-evaluate nutrition
  • Continuing education from leading better nutrition experts
  • Generate ongoing revenue from your supplement store sales


Your Shop includes all tool updates & 15% off any new tools through 2020

With the ever-changing landscape, it’s important that as a Practitioner of Better Nutrition, you have at your fingertips the most up-to-date information and tools for your clients.

We update all tools annually (August) so you get a whole new set for the new year. We also update as-needed when recommendations change, science updates occur, or when better nutrition experts suggest edits. Now that’s better!

Your Shop includes access to all programs for you & 5 clients PLUS behind the scenes coaching & materials so you can run the programs in the future yourself.

The Better Nutrition Program Shop of Tools includes everything you need to run programs that generate revenue, clients AND better client outcomes. Now that’s a win!

“I’m here for you.”

Private 1:1 training session with Ashley Koff RD

No place else in the market will you get this level of support.

Your time is money and better spent with clients, not on developing assessment tools. Fast track the use of the tools during your private session with Ashley.

Get Clients from The Better Nutrition Provider Referral Network

As a part of your purchase of The Shop of Tools, you are invited to be included in The Better Nutrition Provider Referral Network. We send all client and business inquiries to this network.

Clients are able to search based on condition, goal, or type of practitioner and reach out to work with you.

The Better Nutrition Program regularly gets requests from potential clients both on and offline, as well as businesses looking for experts. Let us refer you!

What you get with The Shop Of Tools

Introducing first and only TOTAL nutrition assessment tools!

Today, there are many ways your clients get in nutrients – each better nutrition quiz evaluates them all, in one place, so you have the whole picture. Create better client recommendations based on their needs and what’s doable for them.

Evaluations include:

  • The Better Nutrition Sodium Evaluation
  • Better Added Sugar Evaluation
  • Better Caffeine
  • Better Calcium Evaluation
  • Better Nutrition Digestive Evaluation
  • Better Fiber Evaluation
  • Better Nutrition Digestive Evaluation (Spanish)
  • Better Heart Health Cholesterol Evaluation
  • Better Iodine Evaluation
  • Better Iron Evaluation
  • Better Magnesium Evaluation
  • Better Men’s Nutrition Evaluation
  • Better Omega 3 Evaluation
  • Better Potassium Evaluation
  • Better Protein Evaluation
  • Better Rainbow Evaluation
  • Better Vitamin D Evaluation
  • Better Water Evaluation
  • Your Better Checkup Checklist
  • Better Athlete Evaluation
  • Better Eye Nutrition Evaluation

Help your clients discover how deliciously easy it is to make better food choices that meet their nutrient needs and personal preferences. Menus are meant to be adjusted based on a person’s lifestyle, favorites, and other nutrient sources each day (like supplements).

  • A Better Menu: Anti-Inflammatory
  • A Better Menu: Calcium
  • A Better Menu: Fiber (Adults)
  • A Better Menu: Fiber (Kids)
  • A Better Menu: Gluten-Free
  • A Better Menu: Heart Healthy
  • A Better Menu: Hemp
  • A Better Menu: Iron
  • A Better Menu: Low Fodmap
  • A Better Menu: Magnesium
  • A Better Menu: Mediterranean
  • A Better Menu: No Sugar Added
  • A Better Menu: Potassium Menu
  • A Better Menu: Pureed Protein-Rich
  • A Better Menu: Rainbow
  • A Better Menu: Trace Nutrients

Jumpstart better recommendations based on your client’s specific needs and goals. Each guide tackles one topic, diving into what typically confuses or keeps people from making better nutrition choices more often. You can purchase, download and use (just don’t edit or resell, please).

  • Better Alkaline Nutrition Guide
  • Better CBD Nutrition Guide
  • Better Fasting Nutrition Guide
  • Better PreTeen Nutrition Guide
  • Better Adaptogen Guide
  • Better Antibiotic Nutrition Guide
  • Better Coffee Nutrition Guide
  • Better Collagen Guide
  • Better Detox Nutrition Guide
  • Better Energy Nutrition Guide
  • Better Essential Oils Nutrition Guide
  • Better Ketogenic Nutrition Guide
  • Better Liquid Nutrition Guide
  • Better Medicinal Mushroom Guide
  • Better Milk Nutrition Guide
  • Better Nutrition for Colds Guide
  • Better Nutrition Non-GMO Guide
  • Better Plant-Based Nutrition Guide
  • Better Prebiotic Nutrition Guide
  • Better Probiotic Nutrition Guide
  • Better Plant Protein Nutrition Guide
  • Better Sandwich Nutrition Guide
  • Hangovers: Prevention + Cures Guide
  • Better Back to School Nutrition Guide
  • Better Blood Sugar Nutrition Guide
  • Better Digestive Tune-Up Guide
  • Better Gluten-Free Nutrition Guide
  • Better Heart Health Nutrition Guide
  • Better LipoProtein A Guide
  • Better Nutrition on a Budget
  • Better Nutrition Quick Start
  • Better Organic Nutrition Guide
  • Better Scale Guide
  • Better Supplement Nutrition Guide
  • Better Wine Nutrition Guide
  • Ordering Better Nutrition Guide


  • For better tracking (The Better Nutrition Journal)
  • Improving engagement between sessions
  • Developing an ongoing connection with your client
  • Reconnecting with a client you saw before you had these tools
  • Engaging with clients you previously worked with on their digestion, cholesterol, body composition, sleep, pain or other health goals. Are they enjoying better health or could they use a tune-up with you?

You may add your branding to the tools as long as you don’t indirectly or directly infer a role in development. You may not edit or cover up existing logos. In all instances, if you are using an external printer you likely need our permission so just email Here are acceptable examples of how you can create approved co-branded tools:

  • Laminate a tool and add a sticker with your logo and contact information. We suggest having the lamination extend outside the tool to give you additional room. Strategically place the sticker over a little of the content but not The Better Nutrition Program logo or the name of a product or expert included in the development or recommendations.
  • Take a screen shot of a tool and add a virtual “sticker” with your logo and contact information. We suggest trying a free digital service like and can provide an example for you. Strategically place the sticker over a little of the content but not The Better Nutrition Program logo or the name of a product or expert included in the development or recommendations.
  • Add your own business information to a tool to provide contact information by editing the PDF per this video. Do not remove or cover-up existing content.
  • Connect with us to print the hard copy tools – The Better Nutrition Journal and The Better Nutrition Plan – with your logo and approved additional content for your business use and promotion.
  • Screen grab tools to use in an online course or talk for which you’ve received written permission from The Better Nutrition Program to present or sell. Post the screen shot of the tool on a slide and then add your logo to the slide as well.

These are NOT meal plans. They are tools to help you build their better meal plan. Have them review the menu to tell you what sounds good, what they want to try, and in the case of nutrients look to see how that will help them reach their goal that day. This can help you determine your supplement recommendations (if appropriate within your scope) or mention they should discuss that with their other practitioner.

When you purchase any evaluation, or The Shop of Tools, and/or collaborate to develop or vet a tool you can apply. The application process is very simple but critical for us to maintain the caliber of our referral network for potential clients and companies seeking quality practitioners.

Unlimited. You purchase them once; you use them as often as you like.

Nope. You are the expert for your client.

These are for guidance; however, you can use the Practitioner Only versions that have no recommendations and add in your own personalized recommendations.

These tools (and you) add so much value so we want to help you brag about yourself!  

  • Explain that using better nutrition assessment tools (and any others) helps you figure out what their body really needs.
    • This confirms you as an expert who develops personalized nutrition plans or who provides insights about their current total nutrition.
  • Give a better picture of your services to entice them:
    • Describe the specifics of each session you will offer. For each session explore a common pain point or goal.
    • For example, “in session one we use the digestive assessment to see … in session three we look at the nutrients your cells need to optimize your stress response.”

You know the power of having a more complete picture of your client’s current nutrition. Sharing that your services include that capability – that you offer total nutrition assessment (if appropriate as a nutrition practitioner) or overall health assessment (likely better for non-nutrition practitioners) – will make your services more valuable to them too. You should consider all of the following:

  • Make time to walk them through how you use the tools as part of your client assessment – both initial and ongoing.  
  • Share your mutual client assessment results via email or mail. Host a workshop for their office and take them through the assessment for themselves to show how you can work collaboratively.
  • Discuss collaboration with new and existing patients for programs that use the tools like a Stress Check Up or Digestive Tune Up.
  • Share this link so they can get the quick video (17 minutes) where Ashley Koff RD explains how the tools work better for practitioners and their patients.
  • Become an affiliate so that you make 50% of all sales of better nutrition tools to other practitioners and clients.
    • You also get your own unique 20% off code.  Learn more here.
    • If just one practitioner buys the shop or tools you make ~$675 (depends on current price and if they use any discount codes).

You are the expert and you know or will get to know your new client better so use your instinct first. However, we created a few ways to help guide you:

  • Review your client’s answers and the expert recommendations at the conclusion of each evaluation or within the guides.
    • Make a list of the different recommendations that apply to your client and then create a roadmap based on answering the following questions:
      • Do I need more information about my client’s nutrition or health before I can make a recommendation? Here you likely need to use another evaluation or complement your nutrition assessment with other tools.
      • Am I qualified within my scope of practice to make a non-food nutrient recommendation (supplement, medication)?
        • If yes, review the expert advice in the tools you have for guidance.
        • If no, consider sharing menus and guides, connecting with one of our Provider Referral Network members to collaborate on your client’s nutrition and health plan, or making an outright referral to them. This may seem like you lose business, but it is a great way for you to get future business from them!
  • Check out the packages in the shop on the site as they show the tools we find useful for specific conditions.
  • Review our blogs for guidance on which tools help you assess and develop protocols for specific conditions and nutrients.
  • Watch or request our webinars to get guidance from Ashley Koff RD on how to use the tools for better nutrition assessments.

You bet! They are strategic marketing tools as well as better nutrition assessment tools. We allow posting – not of the entire tool – and suggest that you do so to generate ROI. What do we mean by that? Don’t use the tools to get likes or followers, use the tools to get emails and signups for your programs or your initial calls etc.

  • Tell someone you have a quiz to help them see if they are getting enough potassium which is needed for better skin, better digestion, better body composition etc.
  • Ask them to (1) DM their email (2) head to your site to enter get the tool (requires a landing page where they enter their email to get the tool) (3) text a lead digit to get the tool (requires a system set up for texting).
  • Create a contest to give away a tool and a free session to one lucky winner. You can surprise those that participate but don’t win by sending them a tool too.

Yes BUT since you already have their email, you want to think about what just sharing the tool will do for you and for them – always think about mutual benefit, after all, this is your business!

  • Consider describing the tool and/or share an image or two to get them reply to you for a Quick Start (15 min for free or low fee) or full session package. You can use the language we have on the site if you need help.
  • Share a case study of how you use tools to help them give you all the information you need to personalize their nutrition plan. Help them understand why you are a better investment than Dr Google, a DIY online supplement quiz, or a genetic testing kit alone.

Depending on the type of interaction you will have, any of these or several of them could be better:

  • Get emails by offering them a tool for their email
    • Add this offer across the bottom of your slides
    • Share it during your Q+A
    • Present it early on as a Special Offer to entice them to stay with you through your presentation.
  • Create a binder of laminated tools for them to flip through. Walk them through using a tool as part of your presentation.
  • Laminate a tool with your logo and contact information to pass around while you speak.
  • Create cards that have an image of the tool(s) with a grabby headline “Does your nutrition give your body enough of the mineral it needs to turn off stress in your cells?”

Attach and send the evaluation PDFs via email or upload it to your patient materials for them to download (Healthie, Practice Better). Then have them:

  • Fill it out and then take a screenshot (which automatically provides the date) and email that to you.
  • Print, fill out, scan and send, bring in or mail to you.
  • Open in Safari, checking boxes and adding edits, then saving and sending back to you. We recommend you have them save with their initials or a keyword you share as well as the date they complete the evaluation. You likely want to repeat the assessment with them at a later date so having the date is helpful for your work with them as well as for records (yours, other practitioners with whom you share the content). NOTE: this only works in Safari [Watch Video ].

No. If you bought the digital journal or The Shop of Tools you got the digital tool. You can buy a hard copy, You can also suggest your client buy a hard copy (sign up as an affiliate if you do that). Connect with us to create the hard copy with your branding to sell.

Yes, you can submit to join us as an affiliate.

We are currently working with bi-lingual practitioners to help usdevelop better nutrition tools in other languages. Please email if you would like to collaborate with us. In the meantime, you can translate as you go to ask the questions or share the content from tools.

THANK YOU! Please send us an email