We’re so excited, we can’t keep it to ourselves! As we kick off our newer, better membership offerings, we wanted to take a moment to dive into the most important component of what we do here at The Better Nutrition Program: Mentorship.

Do what YOU do best (& leave the rest to someone else)

When you’re looking to grow your business, the realization that you can’t (and more importantly, don’t have to) do it all alone is a HUGE step in the right direction. Micromanaging every aspect of your business is not only a drain on your time and intellect, it’s not in your best interest.

Knowing that there are areas you don’t necessarily have mastery of and deciding to seek help is the smarter, better choice for your business. Sometimes we don’t even know what we don’t know: That’s when you seek a professional.

What type of help is right for me?

Now, there are several types of professionals you can turn to. It just depends on what you need. But it’s important to understand the distinction between each type of professional so that you know:

  • How to navigate your relationship
  • What amount and (and what quality) of help you can expect
  • Which questions to ask to maximize your experience
  • When you can anticipate seeing positive outcomes
  • Where you can go once your time together ends (if it does, in fact, end)

4 Professionals who can help

How a professional positions themselves in their business can give you more insight into what it is they can actually do for you. There are generally four main types of external help that business owners like you rely upon:

  1. Consultants
  2. Coaches
  3. Advisors
  4. Mentors

Let’s break it down:


A consultant is someone with a specific skill set. You can formally bring consultants in to complete specialized tasks for your business. They often hold skills and knowledge you might be shaky on and have access to additional resources. Consultants can make savvy moves on your behalf based on their own experience. 

Consultants are a good “band aid” solution in a pinch when you simply need to offload important tasks from your own plate. Maybe you really need someone to take over your social media content, or want someone with ad experience to set up and run targeted ad campaigns.

A consultant might be the ticket, though, they typically will not consider it part of their work to help you develop your skills. Many consultants operate as independent contractors looking to help you hit your goals by accomplishing the tasks you assign them. When it comes to consultants, be prepared to manage their time and to-do lists.


A business coach is most often a trained practitioner who provides accountability to you, their client, and helps find answers to your business-related questions.

The coach’s goal is to improve your performance. Coaches often instruct and train from a set plan or loose curriculum based on what you want to work on. That could be anything from leadership within your own business, to your company’s financial growth, to personal day-to-day life improvement. 

Coaches don’t necessarily hold all of the answers, but structure their work to pinpoint and work toward your goals. They will help identify and overcome challenges to zero in on your growth. Coaches will often practice “tough love,” bringing an outsider’s perspective on what needs to happen before your goals are within reach. 


In some ways, an advisor can be viewed as the halfway point between a consultant and a coach. An advisor will often step in and serve as a much-needed set of eyes with a particular knowledge of or experience around something. Advisors are looking to help in highly specific ways, will share their personal recommendations, and quite often, provide direct access to some of the answers you are looking for. 

Advisor roles will generally feel more casual depending on the level of compensation. It’s not unheard of for close friends or family members to serve as business advisors for free, but those outside of your personal circle might charge a fee for their expertise. Your relationship with an advisor will involve more conversation, more interactive problem solving, and perhaps most importantly, more opinions.

(We’ve made it to our favorite!)


A mentor is a trained practitioner who will look at you as a whole, see where you are, and help you visualize where you want to be. A mentor’s job is to be generous with logistical guidance, emotional support, and practical insights from someone who has “been there.”

Your relationship with a mentor should never feel “one-size-fits-all” or prescribed. It should feel fully customized and tailored to your needs as a business owner. Mentors take the time and care to fully comprehend you and your business before starting the mentoring process. In fact, a mentor will rarely tell you WHAT to do, but rather help you explore how best to DO IT. Mentors construct action plans that are deeply thoughtful and personalized based on your needs. 

Unlike consultants and coaches, a relationship with a mentor does not end once a contract is up or a program has been completed. While a mentor might be most active with you and your business over a certain period of time, they are usually “for life.” They welcome your calls and emails over time and love to hear about your progress. They will also often continue to address any issues you’ve been dealt on an ongoing basis.

Because you spend so much time with your mentor, your relationship feels more personal. They are a dependable ear and a sturdy sounding board who also look to help you develop your own skills. A mentor gives you the gift of their own knowledge and experience.

Why is “mentor” our favorite?

Because that’s what we do! The Better Nutrition Program, founded by Ashley Koff, RD, is in the business of building positive, personal relationships that build better nutrition businesses through mentorship. Ashley is obsessed with helping people get and stay healthy, and even more driven to help like-minded practitioners grow healthy businesses. 

Ashley spent 20+ years running her own massively successful nutrition practice, and served as an industry expert across the board. But one day, she realized that if she could help you succeed, so many more people could achieve better health together.

Her passion for individualized business mentorship pairs perfectly with her experience as a practitioner. Not only has she “been there and done that,” but she knows that every provider and every business is unique. That’s why she has developed so many diverse tools and resources that you can use to grow your business and change lives. She will even help you decide which of the above roles YOU play for YOUR clients.

Quick food for thought: What role do you play for your own clients?

This exercise will be helpful in a moment, promise. Stay with us!

Are you a nutrition consultant? Do you write up programs and menus for you clients and trust them to do the work on their own?

Are you a nutrition coach? Do you provide accountability along the way for your clients?

Are you a nutrition advisor? Do you work with clients on a more informal basis? Do you guide them toward choices based on your own experience in your trainings, clinical work, or internships?

Or are you a mentor? Do you get to know your clients personally and create customized plans around their goals and lifestyle?

Which best describes you?

There is room for all of these types of practitioners in the nutrition space. One isn’t necessarily better than the other, because just like every business owner is different, so is every client that you treat. We all need different types of help.

Pinpointing what you offer is a fantastic way to more accurately zoom in on what you need to be effective at what you do.

Take a moment to think it through (and remember, you have the power and wherewithal to change you mind and your business offering whenever you want to).

So. What DO you need?

All of these terms we went over often get used interchangeably, which is Ashley’s pet peeve. Mixing them up can make finding help confusing, even for the best of us. But the differences in denotation are important in order to be able to figure out what will fill the gaps in your respective business models.

So here is where we swoop in and tell you the BIG secret: No matter what you need from the above, Ashley Koff, RD and The Better Nutrition Program have what you are looking for.

We designed our new membership tiers around extensive, comprehensive feedback from our outstanding providers. We came up with options that mold themselves to your needs, not matter what they are, covering every base.

Say “buh bye” to expensive consultants.

You’ve been thinking about hiring a consultant to get into the nitty gritty of creating assets for programs, client education, social media, and marketing. But we can save you the hassle of having to delegate by setting you up with everything you need!

The BNP Shop is our fundamental membership tier, offering all of the done-for-you tools and design templates you could ever need. Gain access to amazing resources like our video library, and forget sweating the small stuff when it comes to creating social media content, writing emails, or drawing up and packaging programs. We’ve done ALL of it for you so you can spend your precious time with your patients, changing lives and growing your practice.

The BNP Shop includes:

  • Lifetime access to tools, program slides & protocols
  • BNP On-Demand Video Library
  • Your business listing in our BNP Provider Network
  • A spot in our Members-Only Group
  • 10% off your first private mentorship session with Ashley Koff, RD

“BNP has given me business clarity and a focus – a systematic approach to help me move forward from idea to execution. I was definitely stuck before BNP… The done for you tools were a gift (OK, a valuable investment) – it allowed me to get unstuck.” 

– Nina Dahan

A little more buck for a lot more bang.

You want the accountability of a coach, plus, you’re looking to pick up the skills you lack along the way. Maybe you want a mix of some one-on-one mentorship and team activity. Maybe you seek an advisor’s experienced touch, but also thrive in a fun, group setting.

The BNP Masters membership is your gateway to success! This tier offers all of the proven done-for-you tools of the BNP Shop while going one step further to set you up for success. Kickstart your journey with a personalized roadmap from Ashley, and stay on track with live monthly sessions she’ll lead for you and a small group of your fellow practitioners. Expand your knowledge and skill set with quarterly masterclasses, and hear guest lectures from some of the industry’s leading experts.

The BNP Masters includes:

  • Everything in BNP Shop
  • BNP business & marketing tools
  • Kickstart with Personalized Nutrition Business Roadmap
  • Monthly Live Group Mentorship Sessions
  • Live Quarterly Programs, Masterclasses & Workshops
  • 15% off your first private mentorship session with Ashley Koff, RD

“Being able to have a consultation with Ashely was priceless. I was spinning my wheels trying to launch my first program and started to get frustrated. After speaking with Ashley, I gained so much clarity on what I needed to do to launch my first program successfully.”

– Rebecca Faulkner

The ultimate opportunity for the industry’s highest quality mentorship.

You have big goals and are ready for big results. Maybe you’re tackling a lot at once, or simply seek the comfort of proven, personalized mentorship from an acclaimed industry pro. You know that with someone by your side giving you the customized attention your business deserves, there’s no way you won’t be growing better FAST.

With a BNP Pro membership you’ll experience all of the best we have to offer. This includes our entire BNP Shop, all of the perks and small group sessions of the BNP Masters, and even more individualized attention. Weekly group sessions expand your network and enhance your of community. Look forward to building a solid relationship with unlimited access to Ashley via email, and quarterly private one-on-one sessions to give the two of you time to evaluate what your better business will look like so you can build it together. With BNP Pro, you’ve got Ashley behind you every step of the way.

The BNP Pro includes:

  • Everything in BNP Shop
  • Everything in BNP Masters
  • Weekly Live Group Mentorship Sessions with Ashley Koff, RD
  • Quarterly Private 1×1 Sessions (1 hr) with Ashley Koff, RD
  • Unlimited email access to Ashley Koff, RD
  • 25% off additional private mentorship sessions with Ashely Koff, RD

“One of the best decisions I made this year was buying BNP Pro. The tools are beautiful and amazing! I’m really enjoying our weekly “office hours” and being a part of the Provider Referral Network”. 

-Meg Moreta


Still not sure which membership is the best option for you? Join Ashley for an hour-long complimentary mentorship session to talk things through. She’ll help you figure out where you’re starting from so you can crush your finish line together!

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