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Your Search for bettter health ends here, you've found it!

Your Search Ends Here

Google can’t tell you what YOUR body needs.

You are the key ingredient in your better health recipe.
We build plans for you, with you and
based on what your body needs today!

In just 5 months, I’ve lost 40 pounds of mostly fat, gained muscle, and seen major improvements in my bloodwork—all thanks to my truly personalized plan! Ashley guided me in fine-tuning my nutrition and fitness, and now my body is finally responding.”

— Amandeep, 40

Stop wasting your valuable resources – time, money, effort – and hope!

There’s something better. A plan built just for you!

Ashley Koff RD, BNP Founder

“In just 2 weeks, I’m now pooping daily, my bloating is gone, and I can already feel a difference in how my clothes fit! After wasting so much money on supplements and programs that didn’t work, the BNP team finally helped me get results. Thank you for fixing me!

— Kate, 43

"In just 2 weeks, I’m now pooping daily, my bloating is gone, and I can already feel a difference in how my clothes fit! After wasting so much money on supplements and programs that didn’t work, the BNP team finally helped me get results. Thank you for fixing me!"

With 25 years of experience helping thousands achieve better health, we know our approach is better.

Everyone deserves better health no matter their age, gender or ethnicity

Here’s why:

  • Personalized for You: You’re the key. We offer fully personalized plans—no mass recommendations.
  • Doable for Real Life: We guide, you choose. No one-size-fits-all solutions.
  • Flexible and Affordable: Personalized plans are an investment. Adjust monthly to fit your needs and budget.
  • Support When You Need It: Life happens on your timeline. We’re here for you whenever you need us.
  • Results for Now and Tomorrow: No diets, no fads. Just lasting, better health.

Trusted By Leading Experts

Dr. Hyman | Dr. Weil | Dr. Oz | Dr. Khalsa | Dr. Lipman | Dr. Low Dog | Dr. Merrell | Dr. Phillips | Dr. Shah | Dr. Spar | Dr. Spirt

They trust BNP—now it’s your turn.

“My blood sugar is no longer in the pre-diabetic range, and I’ve lost 7 pounds this month. My doctor is amazed! The best part? I know I can keep eating and living this way long-term. I only wish I had done this 20 years ago!”

— Doreen, 61

Doreen 61 who has crushed her goals and is losing weight and feeling better

What to Expect

A team obsessed with helping you identify what your body needs and make those choices easier. We focus on delivering results—because we only win when you do, and we love to win!


It’s as easy as 1, 2, 3

  • Meet with your BNP nutrition expert
  • Identity what your body needs
  • Receive your plan
  • Trial the recommendations
  • Receive support from your coach
  • Connect with your nutrition team
  • What’s working? Keep doing it!
  • What’s not? Let’s adjust!
  • See Results!

“Ashley Koff RD is one of, if not THE best dietitian. That’s why I have chosen her to help me train more practitioners as the Nutrition Director for our fellowship !”

— Dr. Tieraona Low Dog, UCI- SSIHI Integrative
and Functional Medicine Fellowship

Dr. Tieraona Low Dog and Ashley Koff RD at Integrative Healthcare Symposium


Why diets have failed you
Spoiler alert #itsnotyou


YOU ARE NOT A LEMON!

When a car doesn’t work, we don’t blame the driver—we call it a lemon.
By law, the manufacturer has to fix it, refund you, or replace the car

But diet books, programs, supplements, social media influencers, and even some practitioners don’t follow a “lemon law.”

Instead, they put the blame on you. Not compliant. Didn’t do it right. Didn’t try hard enough. Need more time.

Or worse—they just stop responding altogether.

The BNP System® is designed for real people, like you.

We know you’re human, not a car—and definitely not a lemon. You don’t just need a plan; you need ongoing support, follow-ups, and adjustments to make sure what you’re doing is actually working—and doable. That’s how we get you better results.

YOU GET $2650 of VALUE for $249

1:1 SESSION + PLAN FROM OUR EXPERT CLINICAL NUTRITIONISTS

$650 Value

ONGOING EMAIL ACCESS TO YOUR NUTRITIONIST

$250 Value

PERSONAL CARE TEAM MEMBER ACCESS

$150 Value

WEEKLY LIVE (& RECORDED) Q+A SESSIONS

$100 Value

BNP PERSONALIZED NUTRITION & LIFEFSTYLE RESORUCE LIBRARY

$1500 Value

Your Health Won’t Wait

When you choose BNP,
you’re choosing—

  • Truly personalized: You are the key ingredient. Your plan is built from data & insights about your body today and your health goals for tomorrow and beyond.
  • Whole-Person Focus: We don’t treat just one symptom or body part; we evaluate and optimize your whole body.
  • Fast and Sustainable Results: We know you want to feel and look better ASAP, so we prioritize what will get your results fast – while building the foundation for long-term success.
  • Reduced Stress and Anxiety: We are here to help you get and stay healthy – that means less not more stress. Easy access to human support when you need it (or even when you didn’t know you need it).


BNP is for you if…

  • You want results and you want them to last
  • You are a human being, not a car
  • You need a plan that works in your life, not on social media
  • Your goal is to live more of your years healthy
  • You crave peace of mind not more information
  • You want consistent, measurable return on your investment!

BUT we may NOT be a better fit…

Your time and money and health is valuable and we want you to put your resources where you’ll get results.


BNP is NOT your match if…

  • You prefer to follow the latest fad diets.
  • You want to be stuck in a cycle of temporary results
  • You prefer Googling questions but not getting answers
  • You are in love with the potential promise of feeling better
  • You are not willing to be flexible in adapting new health behaviors
  • Your health isn’t your priority

 It’s Not a Fling—

Though they can be fun, exciting and memorable, flings end up with you being “flung”. When it comes to your health, you and your body deserve a committed relationship that evolves with you through different life phases. One that’s built to last,

Bring your bags…

Every relationship has baggage, and guess what? We’re here for it. Big or small, we want to know what’s weighing you down so we can help you lighten the load. Whether it’s that stubborn sugar craving, stress eating, or just feeling stuck, we’re here to dig deep and get to the root cause.

3 People…3 Journeys…3 Better Health Wins

Bye bye belly bloat, I’m happily pooping regularly & energized!

All she needed was a plan & some follow-up support

K had been trying (and paying for) all the things (!) to get her unconstipated. After hearing Ashley on a podcast, this busy teach and mom invested in her truly personalized plan. 3 months and she’s Back to School feeling better!

From obese to optimized – 40 lbs. down & counting!

He turned 40 & lost 40 lbs. (of fat), made muscle & improved labs
A had been putting in the work – but not getting the results. Like him, his doctors felt hopeless. He said “OK” to Ashley’s experiments & together they adjusted based on the insights. Where 220 was his goal, he’s now set his sights on a muscular 180 & playing tennis (he never thought he could)!

Inflamed and irritated – from RA + steroids to better than ever

Pandemic stress triggered an auto immune disease but with motivation & his truly personalized plan he’s tapering off medication with better energy & labs than ever.
Thanks to a fast metabolism and a very active lifestyle, L notes he never learned to eat for optimal health. “Food was just fuel.” Now I see the power of food (and supplements) to heal my body. I’ve gotten rid of what hurt my body and the results are amazing. I can’t wait to be off these meds forever. And now I am helping my kids become healthier too.

We’re united by one simple fact

Every person deserves better health powered by their better nutrition.

We all love …

Dogs, the outdoors and Anne’s sourdough.

We are …

Problem solvers with pretty good senses of humor.

We’ve each …

Had health struggles, and hit “rock bottom” before finding our better, not perfect plan.

We work together …

To make all the things in your health eco-system better for you.

Not ready for Commitment?

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