Sweetener Masterclass : The Better Nutrition Program

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What Are These & How Do You Use Them?

Our science-backed dietitian-created guides are designed with practitioners in mind. They educate and inform prospects and clients while also directing them to your services. Teach your patients how to make better nutrition choices, whether their goal is to tune up their digestion, take on a gluten-free diet, or learn about meal planning. We took care of the research, writing, and design—so all you have to do is provide them to your patients.

Branding and Marketing Leverage this pre-made content as part of your marketing strategy by sharing snippets from our guides on your social media, sending guides to prospects and patients to show your value, and co-branding with BNP. In addition, there is a location reserved for your logo above the BNP logo on the second page.

What Guides Are Included?

Adaptogens
Alkaline
Antibiotics
Back-to-School
Blood Sugar
Better Scale
Budget
Build a Better Bowl
Building a Better Pantry
CBD
Check Up List
Coffee
Cold Prevention & Treatment
Collagen
Continuous Glucose Monitor
Constipation
Dairy Free
Detox
Digestive Tune-Up
Energy
Essential Oils
Fasting
Fats
Fat-Soluble Vitamins
Fitness
Fueling Better Athletic Performance
GLP-1
Gluten-free
Hangover
Heart Health
Histamine
Holiday
Hydration
Inflammatory
INFObesity
Keto
Kitchen
Liquid
Lp(a) (Lipoprotein A)
Medicinal Mushroom
Metabolic Health Labs
Methylation
Milk
Mindset
Non-GMO
Nutrition Plan
Ordering
Organic
Pantry
Personal Care
Plant Based
Plant Protein
PMS
Prebiotics
PreTeen
Probiotics
Protein
Sandwich
Seed & Seed Oil
Sleep
Snack & Sip Swaps
Spiked Seltzer
Supplement
Stress
Supplement
Sweetener
Thyroid
Weight Health
Wine

Spanish versions available

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What Are These & How Do You Use Them?

Patients often receive nutrition guidance from their practitioners but don’t know how to implement it into their daily lives. Go beyond providing advice on increasing vitamin C or decreasing sugar and provide the tools to really help your patients succeed. Our menus map out dishes that meet your client’s specific needs, along with recipes, substitutions, and other mealtime ideas. Provide these dietitian-developed menus as part of your nutrition offerings, or use them as marketing materials to drive traffic and interest to your social media or website. You can co-brand our menus by adding your logo to the location reserved on the first page of each menu.

What Menus Are Included?

Anti-Inflammatory
Blood Sugar
Calcium
Detoxification
Fiber Adults
Fiber Kids
Gluten-free
Heart
Hemp
Iron
Low FODMAP
Magnesium
Mediterranean
No Sugar Added
Potassium
Protein
Rainbow
Soft Foods
Trace Nutrients

*Spanish versions available

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What Are These & How Do You Use Them?

The Better Nutrition Evaluations are the first and only suite of nutrition assessment forms that can quickly and simply help practitioners evaluate their patients’ diets and provide personalized recommendations. We provide two versions of each nutrition assessment form. The Practitioner versions allow you to share notes and your business content, whereas the general nutrition assessment forms function as answer keys—providing the basic results of the evaluation for your patients to review.

When to Use Them We recommend beginning any nutrition-related treatment—building a patient’s meal plan, providing general recommendations, or enrolling in a BNP Program—with an evaluation. From this initial evaluation, you can provide specific data-backed recommendations. Then, use the nutrition assessment forms periodically throughout the course of treatment to track progress. Show your patients the benefits of their hard work by comparing before and after evaluations, and show them where they can continue to grow and improve. We all want quick answers and insights—especially when it comes to our health. Evaluations can be leveraged as marketing tools, showing prospects the value you can provide. Send them out to your mailing list, and offer a free consultation with the completion of the nutrition assessment form. Or provide them as a courtesy to existing patients as an opener for a longer discussion about your nutrition coaching offerings.

Access and Branding Your BNP Toolkit purchase includes lifetime access to the nutrition assessment forms plus one annual update. You can add your logo and additional copy. We integrate with several EMR/EHRs for you to brand as well.

What Evaluations are Included?

Added Sugar
Athlete
B Vitamins
Caffeine
Calcium
Cancer Risk Reduction
Digestive
Eating Habits
Eye
Fat Soluble Vitamins (A, E & K)
Fiber
Fertility & Lifestyle
Getting Started
Heart
Iodine
Iron
Kids (ages 5-11)
Magnesium
Men’s Health
Omega3
Potassium
Protein
Rainbow
Sodium
Supplements
Trace Minerals
Vitamin D
Water
Women’s Health

*Spanish versions available

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What Are These & How Do You Use Them?

Plan The Better Nutrition Plan is a digital tool and program that you can use to teach clients better nutrition principles. This science-backed plan is education—and outcome-focused and includes exercises to help your patients shift their mindsets and feel empowered to make better choices.

Journal The Better Nutrition Journal helps you and your patients see their daily nutrition choices, so you can provide guidance, support, and accountability. Patients often believe they are making good nutrition choices or following a doctor’s orders, but they don’t see any positive outcomes. With our two-way journal, patients can document the choices they are making each day, and their practitioner can see each update in real-time. This enables practitioners to hold their patients accountable and provides practitioners and patients alike with valuable data that can provide insights on everything from why a patient is gaining weight to why they aren’t sleeping well—and more.

Business & Marketing Tools Track the success of your partnership with BNP with our business and marketing tools. Any time you add or adjust a service at your practice, you should consider the outcomes of that change. Our business and marketing tools help you do just that with goal-setting tools, marketing assets, and strategy information. Make your nutrition services a lucrative business with our ready-to-use business and marketing tools.

What Tools Are Included?

BNP Nutrition Plan
BNP Journal
Email Sequences:
BNP Discovery Call Template
BNP Flash Sale Template
BNP Welcome Sequence
Digestive Tune-Up Emails
Supplement Sales Sequence
Patient Note to Their Referring Providers Sharing Evaluation
Potential Referral Email
Reconnect to Re-engage a Past Client
Reconnect with a Referring Practitioner
Business Tools:
BNP CEU’s Request Form
BNP Goal Setting Worksheet
BNP Practitioner Review
Client Journey
Work Session Note Tool

What is The BNP Toolkit™?

BNP Programs™ for Practitioner

BNP Enterprise Solutions

What is BNP Coaching™?

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BNP Enterprise Solutions Inquiry

request more information or set up a call to meet to personalize your business solution

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What type of personalized Nutrition and Lifestyle Solution are you interested in for your business? (check all that apply)(Required)

I'd like my own app with my own programs for my patients/audience

I'd like to white label the BNP App and BNP Programs for my patients/audience

I am looking for content/materials for my business

I'm looking for engaging programs and activities for my employees

I'm interested in promoting my business or product to the BNP Practitioner Audience

I'm interested in Ashley Koff RD's Strategic Consultant Services

I'm looking for a Coach/Coaches for my practice or business

I'm looking for a Speaker/Media Expert Contributor

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Koff’s resume includes work as a strategic nutrition consultant for companies like Procter & Gamble, Manitoba Harvest, Califia Farms, Nature’s Path, JawBone, AVON, Perfect Snacks, and SmartyPants; and restaurants like Freshii, Crustacean (Beverly Hills), and The Surf Lodge.

Koff was appointed the Global Nutrition Wellness Ambassador for Westin Hotels, and she is currently an advisor for Victress Capital, The Partnership for a Healthier America, Tufts University Friedman School of Nutrition’s Entrepreneurship Program; a partner at BeyondBrands; and the California state representative for the Let’s Move campaign.

Koff is a published author, an on-air dietitian for reality TV shows, and a regular contributing expert for national and local media outlets. InStyle magazine called her Hollywood’s Leading Nutritionist, and she has ranked among CNN’s Top 100 health makers, was recognized in the Top 10 Social Health Makers in Nutrition (Sharecare.com), and listed among the top “50 Natural Influencers” in health and nutrition to follow on Twitter (NewHope360 and Shape.com), and the Top 10 Registered Dietitians in the U.S. by Today’s Dietitian Magazine.

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